Monday, 12 December 2011

The Fair Isle Knit





It’s about this time of year that the thick woolly jumpers come out to cosy up in. The fair isle knit – everyone’s favourite Christmas woolly – named after a tiny island in the north of Scotland, is one we seriously feel deserves some rightful recognition and what better way to do so than through the popular company Jack Wills who stock some epic xmas knits

Jack Wills

Also known as the sloane’s wardrobe haven, Jack Wills (and its older brother Aubin & Wills) stock plenty of fair isle knit jumpers at this time of year. It was founded in 1999 in Salcombe, Devon producing British heritage-inspired goods aimed at the university crowd – so lots of hoodies and trackies. It was started by Peter William and Robert Shaw who concocted the idea of an ultimate clean – living, attractively bookish yet sporty brand with flirtation at its core. Having expanded overseas to the US and with 30 stores plus in the UK, 2007 witnessed a stake of the company be sold to a private equity firm , 2009 saw it double its profits to £42m and its product range has now expanded to include homeware and makeup! Our favourite knit of the moment? We lurve the Frensham Jumper… and the Dunsford… and those cute red and white knitted scarf and gloves…oh and not forgetting the Aldrich, the Elmswell cardi and the Earlswood….

Facts about the Fair Isle knit:

Traditional knitting technique used to make patterns with multiple colours

Comes all the way from a teeny island in Scotland (one of remotest off shore island communities in the UK, there are only 70 or so islanders!)




It was made popular in 1921 when the then Prince of Wales wore fair isle tank top in public

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