We think nothing can beat a good warm healthy breakfast with a steamy cup of coffee on a dark winters morning! That’s why we HAD to introduce Moma!
If you’re like us, mornings are a hazy uncomfortable blur. Up-showered-dressed and out in fifteen minutes, maybe grabbing a Pret croissant on the way in. But the crew at MOMA is on “a mission to revolutionise breakfast on the go”. The team of 30 offer oat based breakfasts for city workers on the run (neat!). Jumbo Oats are at the core of their products as they’re rich in fibre, low in GI and release energy slowly, plus, turned into a yoghurt, porridge or smoothie they taste great! They’re served up by the Moma girls; “sparky young fireworks” who understand that getting from “bed-head to business-brain can be a challenge” at that hour. With big smiles, they can be found at stalls around the centre of London selling breakfast to busy commuters.
Moma was started by Tom Mercer, a young management consultant at Bain & Co. Seeing that management consultancy wasn’t going to be a lifelong career choice and knowing he always wanted to run his own business Tom pounced on the idea to create a city-workers go-to breakfast stall. He tested his idea at Waterloo station using 200 emptied Tesco water bottles having (devotedly) stuck on new labels. With market research in motion Tom left Bain and spent months developing the idea. In their first year they turned over £250,000. By summer 2008 he had 9 stalls, a “beefed” up management team and by 2009 Tom secured contracts with Waitrose, Ocado and Virgin Atlantic flights. At the end of the year he re-branded to help his products better stand out and communicate his mission. Since launching the funky new Moma brand in 2010, the company have seen sales increase by over 100%!
So, fear not, next time you find yourself cold, miserable and half asleep at the station wanting someone to hold you and tell you everything is going to be alright, Moma stalls are at hand to help you get up and go. http://www.momafoods.co.uk/about/video
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