According to Forrester Research, a full 51% of deal buyers surveyed in a new report would have bought at those merchants without the deal. So daily deal sites, like Groupon and Living social, aren’t necessarily driving incremental revenue. It’s most apparent for restaurants and clothing stores.
Groupon’s IPO last week stood at $28.0 per share, putting it at a capitalization of around $17 billion. Groupon has been possibly one of the most talked companies of the year and not without reason – it’s been one of the fastest growing companies. But on the back of Forrester’s research is it worth it?
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