Ebay has announced that it plans to create a physical pop up store in London's west end. Experimental in nature, there wil be no tills. Shoppers will use their Smartphone’s to scan a code which directs the phone to the online ebay payment section, driving traffic to the website. The store is set to open for five days from the 1st of December stocking the website's 200 best shops. According to the guardian Ebay are taking advantage of the growing popularity of smartphones. They estimate that around 25% of adults and 47% of teenagers use their smartphones to sense test prices and stockists while shopping.
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