Monday, 21 November 2011

Tory Burch










With a retail experience to die for and an array of clothing and accessories that you can mix and match to create millions of ultimate stylish combo's, Tory Burch is a hot sensation in the world of fashion! She's just opened her first UK store and it’s going down a treat... Tory's style is unique, yet it’s still bang on trend and every young working lady in London town covets those TB shoes. Dress her outfits up, dress them down, wear them to work or snazz them up for the evening... Tory has it sussed.

The brand represents attainable, luxury lifestyle for women of all ages with “an eclectic sensibility embodying the personal style of its CEO, Tory Burch”. It was founded by Tory with her former husband in downtown NY during 2004. In 2008, she beat Marc Jacobs and Michael Kors for the Council of Fashion Designers of America, as accessories designer of the year. By 2009 the Tory Burch Foundation had launched and in 2010 TB entered Europe opening boutiques in Rome and London. Now with 61 boutiques (44 in the U.S), Burch employs around 1000 employees, 14 designers, two of which have been with her since the beginning and a solid website editorial team. Revenues are expected to top $500 million this year, according to the Wall Street Journal. In June Tory Burch won a lawsuit against 232 websites selling counterfeit Tory Burch accessories - the company was awarded $164 million in damages, the largest sum thought to have ever been issued to a fashion company, according to Women's Wear Daily.

Tory graduated with a degree in art history before working in public relations and advertising. She's not a designer, "she's a brander, stylist and clotheshorse" - which is perhaps what makes the TB brand so engaging... it's not just about the clothes.



















The Ultimate Tory Burch Must Haves:



The Reeva shoe (named after her mother)



A TB Tunic (Tory is known for her tunic’s. Whether it’s spring, summer, autumn or winter there’ll be a tunic somewhere in the collection – A/W 2012 see’s the embellished tunic, a warm knit perfect for the day and the evening)



http://www.toryburch.com/

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