Shade Parade

http://www.youtube.com/watch?v=BteXbY44a7U

It's getting towards that time of year...Xmas party time, and for those of you girls out there, nothing can add that extra touch to an outfit than a set of well painted nails!
Chanel have bought the west end to their fashion house with their uber classy Shade Parade. Launched in September, Shade Parade displays the company's new nail varnish shades in a West End spirit. It's the first nail polish video ad campaign for Chanel and has proved an effective way to tap into the online sphere having huge popularity on the internet. It's stacked up over 90 thousand views on YouTube alone.
According to beauty blogger and journalist Kate Sharpland, the nail varnish industry truly kicked off with channel's innovative Rouge Noir, "a polish the colour of dried blood". It went on sale in 1994 and the "press went wild", especially when Uma Therman sported it in Pulp Fiction. Rouge Noir apparently also invented the concept of limited edition, a marketers golden tool that provokes a sense of desire through exlcusivity