Over Christmas Waitrose provided us with 250 tonnes of brussel sprouts, 85 lorry loads of potatoes and enough Christmas cards to cover 23,408 olympic sized ice rinks according to their MD! In the week leading up to Christmas online sales were up 49% and flower sales up 79% compared to 2010. Waitrose fake home cooked food rose 25% with favourites being the Plumpie Turkey, dressed lobster and seafood entrees.In the final five weeks untill Christmas the high end supermarket took £600 million in revenues setting the bar high for the likes of Tesco, Sainsburys and Asda
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