Well known for her love of the high street Kate Middleton has given publicity on a global scale to many UK brands.
This year Kate Middleton has been seen countless times in Reiss outfits – of note was the white Reiss dress that she wore for her royal engagement shoot with Mario Testino and then again in Canada. She also wore a fitted beige dress to meet the Obama’s at Buckingham palace in May; pictures of the Duchess in this dress went all round the world and caused a fashion frenzy.
Reiss has certainly been feeling the result of the Duchess’ exposure as it announced profits of £8.5 million for the UK arm of the fashion chain– a 51% increase on the previous year. Sales rose to £95 million, up from £85 million.
The Kate effect has helped Reiss climb to a platform where it has started to obtain international brand recognition having bubbled quietly under the surface for the past ten years, known only really to the UK shopper. When Kate was seen wearing the £175 Shola dress for the Obama’s, Reiss' website reportedly crashed with an over load within hours and the dress sold out across the UK within days.
Kate has had a huge effect on other brands too including the virtually unknown Issa dresses which have seen sales increase 10-fold at Harvey Nichols (Evening Standard)!
No comments:
Post a Comment