Burberry, the british luxury brand. They've hit 10 million followers on facebook. Compared to their main competitors, Burberry outstrips the lot. Chanel has nearly five million fans (half that of Burberry), Armani a teeny two million and less than half a million have shown their love of Alexander McQueen. Only H&M and Victoria's Secrets manage to get up to the heady heights that Burberry have managed - Victoria's Secrets having an outstanding 16 million!
Within six hours of releasing their spring summer campaign on facebook with Cara Delevingne and Eddie Redmayne Burberry had over 15 thousand likes, 320 comments and 916 shares on their campaign album. 5 thousand likes on their campaign video driving traffic through to YouTube. In under 48 hours 10 thousand like the personal thanks from Creative Officer Christopher Bailey for hitting the 10 million facebook fan milestone and another 1,500 like his personal video.
Social Media success? Definately
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