One million kindles apparently found their way under the Christmas tree this year. A recent survey by YouGov has unearthed that one in forty UK adults had a "kindle Christmas" with an estimated 1.3 million e-readers sold in the holiday period - 92% of them being the Amazon Kindle. The compact, light weight and easy to use e-reader is much more popular with women and older adults. Sales of e-books in Q1 are obvisouly expected to soar.
According to investment bank Morgan Keegan, the success of Amazon's budget Kindle Fire has led to lowered estimates of Q4 2011 ipad shipments from 16m to 13m. However in the UK 640,000 tablets were sold over Christmas, with 72% estimated to Apple's ipad. A giant 1.2 billion apps were also downloaded globally between Xmas and the New Year - roughly 2 million a day.
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