CSR will matter in the future: a pretty cool article on how brands in the future will have to keep up, if not put more effort into, 'looking good'. For some this could mean a total re-shift. But the author of this Harvard Business Review number suggests brands are going to have to focus much more on cause marketing as an increasingly skeptical consumer in a world where being eco and ethical will increasingly come into play. Great news for those in PR
Confidence - its just a numbers game: HBRblog looks at how some of us tend to not have much self belief, women in particular. It's a hot topics at the momment. So do you round yourself up or down?
Generation Flux: A recent article on fastcompany.com takes an interesting perspective on the fast changing and increasingly unpredictable world that we find ourselves in. Big swings in the economy, rapid change in technology, the rise of facebook, the fall of blockbusters... The world we live in and the companies around today are in a perpetual state of change
Our favourite idea? The idea of the 'new frontier'. Change means opportunites and there are plenty of guys who are hunting that out. What we think? We think it could be about the 'lost generation'. The host of graduates who couldn't and haven't been able to get the jobs they need or deserve since the crash. But the smart ones out of this lot will be the creative ones, tapping into opportunites during a period of change and setting the bar for themselves. In five to ten years time will we see a cluster of five to ten year old companies run by ex graduates?
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