Three books that are on our reading list
Blue Ocean Strategy
Think about crossing market boundaries, blending industries and being creative in order to create a concept called value innovation. Exemplified by great case studies including Casella wines, the Novo Pen (the diabetic's insulin pen) and Cirque du Soleil.
Onwards: How Starbucks fought for its life without losing its sole
Our one stop coffee shop's story. How this CEO managed to reinvent a brand and grow this caffiene hub to an epic size.
A Book about Innocent: Our story and some things we've learned
This little company with its quirky branding and healthy product revolutionised the drinks the industry. All starting with the simple question - do we leave our high paid jobs for a glass of blended fruit? Thanks goodness the answer was an unresounding 'yes'!
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