I like it...

In October 2010, millions of female facebook users updated their profiles with the suggestive phrase "I like it on the..." "table", "floor", "rug by the fire", "in the car" and so on. Despite being sexually suggestive, the phrase was about where you put your handbag, apparently stemming from a breast cancer awareness campaign. Although now proved as a scam, many of those who updated their status' (ourselves included!) thought it was real, and many were outstanded by the monumentous rate at which the word was spreading. It hit the the global press with major news organisations from the Telegraph, The Huffington Post, Forbes and CNN commenting on it generating fantastic publicity for Breast Cancer Awareness

The spoof followed another supposed Breast Cancer Campaign where status' reflected girls bra colours (think 'crimson red', 'bright purple', 'candy pink') and, like its handbag counterpart, confusion rained, curiousity was aroused and the message spread to 'get in on the game'. What's so impressive about this, is that it goes to show how social networking and grass root campaigns can really make a differance. Don't you think that it's cool that an individual voice can be magnified to create awareness for something good? We do.